Ms. Alexandra Chong is the Founder and serves as Chief Executive Officer at Jacana. She served as President at Badoo Trading. She serves on Board of Chiaro. Previously, Alexandra served as Global Head of Marketing & PR for Upstream, one of the world's largest mobile marketing companies, and as the European Director for the Legal & Compliance Practice at the Corporate Executive Board. Alexandra holds a BSc from Appalachian State University and a LLB from the London School of Economics. She co-founded and served as Chief Executive Officer at Luluvise.