Mr. Georg Ell serves as Chief Executive Officer & Board Member at Smoothwall. He also serves as Partner at Craft Ventures. He also serves a Board Member at Safeguard Software. Previously, he served as Country Director, UK & Ireland at Tesla. He also served as the Vice President & General Manager, EMEA at FuzeBox, where he was responsible for establishing & growing the business in the region, reporting to the CEO. Prior to Fuzebox, he was with Yammer as GM for EMEA, having originally joined as one of three that were "first on the ground" in Europe and subsequently growing the headcount to 85, establishing a permanent HQ in London prior to the acquisition by Microsoft. Georg is a frequent public speaker supporting both UK Government and private sector advocacy to promote London's Tech City. Prior to joining Yammer, Georg worked at Microsoft for 5 years, in Enterprise and Cloud sales roles. Georg studied Political Science and Management Studies at St. John's College, Cambridge, and lives in London with his wife Katie. He is an Angel Investor.