Mr. Karl Weaver served as Chief Executive Officer at Data2Decisions. He is an Angel Investor. Karl has global experience working in marketing effectiveness across sectors including automotive, retail, finance, media & entertainment, drinks, and cruise ships. Before joining Data2Decisions as director in 2003, Karl was MD of Mindshare's Advanced Techniques Group, where he ran a global network developing approaches to analysing communications and helping clients maximise their media budgets.