Mr. Alon Matas is a Co-Founder and serves as President at Betterhelp. He served as Chief Executive Officer at MediaBoost. He also founded the company. He also founded MediaBoost and serves as the company's CEO. He is responsible for directing the company's worldwide activities, building MediaBoost's market position, and creating and developing its business. Mr. Matas technological and managerial background was formed in the Israeli army, where he served in many roles and led several major projects. In 2000 he joined WizApp, a dot-com startup founded by Dr. Yossi Vardi, serving as the company's VP R&D. In 2002 he founded Compile, an Internet venture incubator. As the CEO of Betterhelp, he has initiated and executed several successful international Web-based enterprises.