Mr. Rick Kash is the Founder of The Cambridge Group. Earlier, he owned the company. He also serves as Vice Chairman at The Nielsen Company and as Board Member at Information Resources, Woodstream and Simply Good Foods. He is the author of the book, "THE NEW LAW OF DEMAND AND SUPPLY: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits". In addition to The Cambridge Group, he co-founded Spectra Marketing Systems, a micro-marketing supermarket and mass merchandiser information system used by more than 90% of packaged goods and beverage marketers. Rick serves on several communities and business boards and speaks frequently to business groups on the subject of business growth. He is a member of the United States Senate Business Forum, a group of 36 businesspeople selected by U.S. Senators. The group meets with senators and cabinet members on a quarterly basis to provide independent views on national matters affecting the economy and U.S. business performance. He received a Doctor of Humane Letters degree from DePaul University in 2017.