Mr. Jay Smith served as Chief Experience Officer & Head of Customer Experience and Outcomes at Intarcia. He joined Intarcia in December of 2013. He is an advisor at Direct Allergy. It is a new position overseeing a bold new business goal to outperform and redefine industry standards in customer experience optimization. As CXO, Mr. Smith is Intarcia's resident authority and champion fully dedicated to efforts to optimize the positive customer experiences and outcomes with our brands; ITCA 650 and other platform related projects we intend to develop and commercialize. He is 100 percent dedicated to the proactive optimization and continuous improvement of customer experiences with our target patients, providers and payers. With more than 24 years of industry experience in positions of rapidly increasing responsibility, Mr. Smith is eminently qualified for this challenging assignment, having demonstrated world-class success at the senior-most levels of Sales and Marketing at J&J, Novartis and Sunovion (formerly Sepracor). Most recently he served as President at "1-800-DOCTORS," a consumer, patient and physician centric company focused on leveraging technology, including secure digital-video and telephonic platforms, to create the best patient-physician experience possible. In addition to his B.A. in Biology from Westmar College, Mr. Smith successfully completed several executive courses at Harvard, including the 32-week Program for Leadership Development.