Mr. Alex Norstrom serves as Chief Freemium Business Officer at Spotify. He serves as Board Member at Circle. He is responsible for overseeing the company's consumer growth strategy globally, across Free and Premium offerings. This includes direct-to-consumer subscriptions revenue, global marketing, local market teams, international expansion, partnerships, payments, CS, and Freemium R&D teams. Alex was previously Chief Premium Business Officer, Vice President of Subscriptions, and Vice President of Growth. Prior to joining Spotify in 2011, Mr. Norstrom was Chief New Business Officer at King. Mr. Norström holds a Master of Science in Business & Economics from the Stockholm School of Economics.