Dr. Neal Richter served as Chief Scientist at SpotX. He served as Chief Technology Officer at Rakuten Marketing. He serves as Advisor at Spaceback. Dr. Richter served as Chief Scientific Officer at The Rubicon Project. He oversees the ad serving, auction and optimization algorithms at Rubicon Project. He joined Rubicon Project in 2009 via the acquisition of the audience optimization company, Others Online, where he worked on audience analytics and analysis code. Prior to Others Online, Neal worked at RightNow Technologies on the self-learning search engine for CRM. He has 15 years of industry experience implementing software ranging from advanced data mining algorithms, web serving at scale to low level hardware drivers. He loves taking ideas from vague descriptions of customer difficulties through to shipped production software. Neal grew up in a log cabin in Montana and has a PhD in Computer Science from Montana State University. He is an Angel Investor.