Mr. Tim Bosenick serves as Founder, Managing Director, Board Member & Chief Executive Officer at GfK SirValUse Consulting. Mr. Tim Bosenick served as Global Product Head UX at GfK. He has been instrumental in developing the methodological standards for usability testing at SirValUse, in developing international contacts and has conducted dozens of tests and evaluations. His principal interests are the development of new testing methods, standardization of international usability testing and quantification of usability. Tim is a graduate sociologist with foci on methodology and statistics.