Mr. Vishwadeep Bajaj is a Co-Founder and serves as the Chief Executive Officer at ValueFirst. Mr. Bajaj is responsible for the overall profitability and growth of ValueFirst and ensures that the long-term plans are on track, and that Team ValueFirst is driving passionately towards its vision, while he looks after the business strategy, and planning and funding of initiatives. Mr. Bajaj is a serial entrepreneur with successful startup experience in the UK and in India . His entrepreneurial journey started in from 1999 to 2000, when he set up a management consulting and software development firm, Telcon, in the UK . Mr. Bajaj found his calling in the mobile and wireless space, when he led PervasiveOne Solutions Limited, a wireless communications firm, in 2001. In 2003, he changed focus from the UK to India. In his role at Siemens , Germany, he had the worldwide responsibility for building the IP Portfolio for Siemens. He has been a Board Member of 0800 Freedom, an ISP of UK, and of Freedom Interactive, a new-media company of UK . Mr. Bajaj holds a Masters degree in computer applications.