Mr. Jay Radia is a Co-Founder and serves as Board Member at Yieldify. He is a Co-Founder & serves as Executive Chairman at Reachdesk. Jay and his brother Meelan started Yieldify after realizing that e-commerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience. He also serves as Angeln Investor at Jay Radia. Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.